Client
American Honda Motor Company

Goal
Understand the competitive landscape for mid-size sedan buyers to identify marketing opportunities that will close the online interest gap between Accord and its key competitor Camry.

Skills Used

• Competitive analysis

• Economic analysis

• Tableau

• Microsoft Excel

Result
Additional media investment in the recommended dealer market areas resulted in a 7% increase in website search share month over month.

Reduced the share gap between Accord and Camry.