Client
American Honda Motor Company

Goal
Report on the CR-V TrailSport campaign’s success in using linear, streaming, digital, and social channels to increase brand perception and CR-V website traffic.

Skills Used

• Multi-touch attribution

• SQL

• Tableau

Result
The campaign reached 80.3 million households primarily through digital and streaming activations. It was a more effective traffic driver than a brand perception driver.

Cross-functionally delivered 3 campaign reports and 1 external facing dashboard.